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Inflatable industrial sector into the popular trend of market
| Author：mascot costumes Date：2011-7-27 17:14:21 |
Now the domestic market, a large number of inflatable products for their own business idea of trying to do the promotional brand, to name just listening to their louder, then the consumer will be more likely to pay. However, faced with a huge consumer groups, businesses really thought about their product positioning in the end what is it? The face of fierce market competition, enterprises have started to wake up in the loss, began to focus on market segments, their products will be "fine" of precision for some consumer groups, in order to better compete in the market, highlighting their advantages .
For low-end consumer group - the price winning promotion tested
The face of domestic consumers, many companies will find the vast majority of consumers when purchasing goods first consideration is the brand, followed by price, and finally quality. Economic conditions in the limited low-end consumers themselves, plus a lot of people the importance of bathroom hardware accessories do not know much, it will be more price-conscious.
Many companies have said in an interview, "low-end price, high quality" is their current business philosophy. Some inflatable castle companies are seeing this part of the huge potential consumer groups, full use of promotions and other means to attract their desire to buy. Doing promotional activities such as the current hot color music company, is beginning to look to mass consumption. In addition, many companies are actively expanding to 23 cities in the product development has also begun to focus on low-end consumer groups to meet the lifestyle.
Now the domestic market, the idea of a large number of inflatable tents companies try to do their own brand of promotion and publicity, to name just listening to their louder, then the consumer will be more likely to pay. However, faced with a huge consumer groups, businesses really thought about their product positioning in the end what is it? The face of fierce market competition, enterprises have started to wake up in the loss, began to focus on market segments, their products will be "fine" of precision for some consumer groups, in order to better compete in the market, highlighting their advantages .
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